crankSHIFT - Page 7 of 8 - Defining the automotive experience for a digital world

September 10, 2013

Ford

Ford is the second largest automaker in the United States, the fifth largest in Europe, and one of the largest family-controlled companies in the world.

September 10, 2013

Fiat

Fiat has been the largest automaker in Italy for over 100 years, and the company has just recently returned to the United States market after a decades-long absence.

A through E / OEM

September 9, 2013

Chrysler

Chrysler is an American Automaker and one of the “big three” in Detroit. After emerging from bankruptcy, a majority of the company is owned by Italian automaker Fiat.

A through E / OEM

September 9, 2013

Chevrolet

Chevrolet was founded in 1911 and merged into General Motors in 1917. Today, Chevy vehicles are available in nearly every world market.

A through E / OEM

September 9, 2013

BMW

BMW is one of the “big three” luxury automakers in Germany, and it is also very well known for its motorcycles.

A through E / OEM

September 9, 2013

Audi

Audi is one of the oldest automakers in Germany and also one of the “big three” luxury vehicle manufacturers in that country.

body-on-frame

Design Elements

September 7, 2013

What is Body-on-Frame Construction?

Body-on-frame construction has been around since before the automobile itself, and it isn’t going anywhere soon.

chevy generator

Charging / Electrical

September 7, 2013

What is a Generator?

The DC generator has a long history in the automotive world. Falling out of use in the 1960s, generators have found surprising new life in hybrids.

September 7, 2013

Headlights: Illuminating the Darkness

Headlights have been around almost since the very beginning of the automobile, but they have gone through some pretty radical changes over the years.

instrument cluster

Instrumentation

September 7, 2013

Introducing the Instrument Cluster

Every car has an instrument cluster, but where did they come from, and where are they going?